The Pantone Color Institute passed the verdict and it seems our future is looking mighty purple. Ultra Violet, or Pantone 18-3838 has been chosen as color of the year and is clearly relevant for us since it symbolizes the current design trends and the world’s cultural mood.

Inspirations behind 2018 blue-based purple

Colors stand for a deep and mysterious language as they trigger distinct emotions and associations within us before we even realize it. The both warm and cool temperatures inferred in the blue-based purple create a cosmic color which reminds us of a vast and unlimited light sky. Pantone associates the dramatically provocative purple shade with progress, spiritual reflection and mystical practices. The color makes it possible for us to explore a greater galaxy and it consequently takes our potential to a higher level.

What Do Colors Mean For Us

Color choices can make or break a design, that’s why Pantone’s Color of The Year is a moment we’re waiting for at Victoria. As graphic designers, we are well aware of the power and potential colors have to convey deep messages and meanings. We use the clear clue to current cultural trends that colors give in each and every project of us. We simply feel empowered to use colors to inspire and influence. This year we welcome with great pleasure in our digital world the color that suggests the mysteries of the cosmos and that lights the way to what is yet to come.