A web designer is a living human, not exclusively spending his time in the dark with his screen as only source of light!
He is a communicating being, using a language/jargon of his own.
We are there to help you decode it.

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A Back-End is a bit like the submerged part of an iceberg. Visitors cannot see it, although it accounts for a large portion of the development of a web project. The website would remain an empty shell without the back-end.


In Internet jargon, a banner means the upper section of a webpage. Banners have become a standard feature in the layout of most websites.

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Cache (temporary files): A temporary local copy of remote information on your computer, which is intended to accelerate renewed access to this data. For instance, your computer retains a copy of the pages viewed in its cache, in order to be able to redisplay them quickly, without having to reload them again from the website when you log on again.


“Content Management System”: this is a content management system that enables websites to be designed and updated, inter alia.

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Acronym for “Cascading Style Sheets”; CSS is a computer language that enables HTML documents to be formatted.


A call to action is a highly effective marketing technique that is used to invite consumers and visitors to take action. You often find calls to action on websites in the form of a button. These actions may be different, and varied, such as “click here”, “add to basket”, or “register”.

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The database gathers into a structured series the information required by your medium. It enables you to separate the content (text and pictures) from the container (page design and format, possibly governed by the templates).


As indicated by its name, the footer refers to the area at the bottom of the website. A website footer usually includes a secondary navigation bar. A large footer is known as a “Big Footer”.

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When we talk about a “Front-End”, this actually means the features of a website that we see on the screen, and with which we can interact. These features are designed using HTML, CSS and JavaScript, and are controlled by the user’s web browser.


The header refers to the section of the code positioned at the top of a webpage.

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Hex or hexadecimal value is a concept used in the Internet universe, and based on a base-16 positional numeral system. Each hexadecimal code corresponds to a colour.


The most widely used formatting language for designing website pages.

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Mock-up is a term that refers to the graphic preview stage for the pages of a website. Mock-ups are used to show the graphics of future website pages.


Pop-ups are windows that open in a web browser when an Internet user views a website page. They usually contain advertising messages, warnings, or offers to subscribe to newsletters or any other kind of content that web designers want to promote.

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Responsive design

Responsive design means designing a website so that it can automatically adjust to any kind of medium, e.g. PC, tablet, smartphone, etc.


This is the Red, Green, Blue colour code format that is used on the Internet, unlike the CMYB (Cyan, Magenta, Yellow, Black) format that is used for printing.

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Scroll is a mixed-use term that comes from the verb to scroll. Websites nowadays often invite people to scroll the content.


Sliders enable the scrolling of images or banners on a website.

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A template is a ready-made website page model. It is a relatively inexpensive way to design a website page. Conversely, a template imposes a large number of restrictions from a graphics and functional point of view.


Acronym for User Interface. This term covers all of the graphic and visual components of a product.

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Acronym for User Experience. This term covers all of the factors included in users’ perception of a product, and how easy they find it to use.


WordPress is an open source and therefore free CMS. It is easy to access, although it has its limits.

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