The Internet has empowered a whole new generation of people to become DIY designers, using online tools to create websites, manipulate graphics and more. While we celebrate everything and anything that makes the world a more beautiful place @ Victoria, these DIY tools often lack something important…imagination. Algorithms power these generic tools, not people. They rely on specific sets of rules that can’t easily be broken. As a result, they’re unable to create something that’s original and meaningful. Simply put, they have no imagination.


The Internet is a loud and crowded space where people hyper-actively search and consume content. Your presence and performance online can make or break your business. We don’t believe that you can make your mark with template websites or stock images. You need something more. You need real people, not machines to create something truly memorable and original.


You need designers like us who immerse themselves in your business, creating totally unique concepts that can impress your customers and blow away your competition. Some of our best ideas come when we break the rules and challenge conventional wisdom. DIY tools limit creative ambition and fail to produce meaningful content. So, think twice next time someone says, “There’s an app for that”. It may be easy and cheap, but chances are you’re going to look just like another…machine.

Leave a Reply