Our creative concept was a celebration of the holiday spirit with AG’s actual employees in their new, modern office. People are seen working together on a project with flickering candles, a curious scene for an office. Everyone is having fun, but why? As momentum builds, the big reveal happens when the candles are zoomed out to read ‘happy 2016’ and the confetti drops.
Reinforcing AG’s values
It was important to have actual employees – not actors – remain at the heart of the video. We wanted clients to recognise the faces on screen so that the video is more relatable and fun to watch. The friendly, collaborative interactions on screen also helped to reinforce AG’s brand values, which revolve around great customer service.